Don’t get me wrong, I love the Bard, but in this
instance, I must respectfully disagree. I think names do define us, not in an absolute way, but certainly they factor in. I have been getting questions as to
why I named my business Tigerlily’s. My first answer was “because they are bright, beautiful, strong flowers.” That seemed to satisfy the questioner. But the question kept coming, and then one person asked "why on earth would you name your business after something that only blooms for one day and then is gone?" That was my “aha” moment!
My love of tigerlilies goes back to my childhood. I grew
up in a small town with one road acting as the causeway from the mainland town out to the ‘neck.’ There was a lovely house just on the corner of the turn onto the causeway that had thousands of tigerlilies acting as the living fence around their yard. It was exquisite, and it meant I was near home.
Later, as a gardener with my own rows of tigerlilies, I
loved how they kept out the weeds, came back year after year no matter how brutal the winter, always rose graciously towards the sun, and most importantly, how every single day they gave my world a perfect new bloom. Yes, that bloom is only there for the day, but fear not, since the next day is another joyful bloom in its place.
Tigerlily’s is the name I chose for my business, and I
realize now that they are evocative of all that I strive to create in an event;
strong, bright, beautiful, and joyful,
even if they only last for one day!